If you are serious about your company, you should have a sound byte that everyone in your organization has memorized. So many times have I asked employees of a company what they do, only to be given a blank stare and a mumbling of some kind of title. Every employee needs to know what you do and how you can help them. Here are some short examples:
“I am a copywriter. I help people convert visitors to their websites into buying customers”
“I am a lawyer. We provide help provide bankruptcy relief to struggling businesses.
“I sell shoes at www.______.com. We ship shoes to you with 100% satisfaction guarantee.”
Come up with your catch phrase today. If you have dificulty, it is often caused by lack of focus in your business. You may be trying to be everything to everybody. That isn’t effective. Pick the one thing you do, or want to focus on and market it. Clients will be pleasantly shocked to know you do other things as well, but if you focus on one thing, they will always remember it. If you focus on too many things they may get the impression that you are unfocused and may provide poor service.
