Press releases are probably the best form of marketing available today. Although I do recommend paid services such as http://PRWEB.Com and others, there is only one service that I have found that is free: http://www.i-newswire.com/submit.php.
It appears on Google and Yahoo almost instantly. The reason I like the 80$ PRweb service is because it generates many more links back to your website. Do a release through i-newswire.com and then do a links: yourdomain on google and then see the results. Then, do the same release on PRWeb and see the results.
However, for low-cost marketing, i-newswire.com is an incredible option to get your news out on the internet. You would be amazed at how many services pick up the news from this free resource.
Writing press releases is quite simple. You first need a Headline, a Sub-Headline and then a Body of the message. In PRWeb you will need some other information such as the contact person of the press release, website name, keywords, and you can attach pictures, pdf brochures and more. PRWeb also specifies who gets the release and you will need to choose specific categories. I-newswire.com doesn’t require this info, and just focuses on blasting it out to the internet. It doesn’t seem to go directly into the hands of editors and writers.
The headline is the most important part of the press release. You would like to have your hot keywords in there and make it catchy. Go to one of the press release services mentioned above to see a list of the recent releases for examples of what you can do. Example: Dog Business releases new product for Small Dogs
The subheadline can delve into more specifics about the headline. You would like to keep the headline short. Therefore, you can expand the idea more in the subheadline. Example: New product helps small dogs to be healthier and happier.
The Body is the core of your press release. You start with the Location of your business and the date and then start off with a reiteration of the title. Go into detail and explain the product and its benefits. Then give a link for more information, a contact number, and then you give the company blurb. The company blurb is a standard paragraph that talks about what the company offers, who is the owner of the company and other basic information. This blurb is generally added to all of your press releases.
