Powerful Internal Linking is the way to Good On-Page Optimization

No matter what type of website you may have, you absolutely must have descriptive links rather than generic topic links.  The more specific the better.  Let’s take an example of someone selling cars.  Rather than saying in your link structure:

Home
Products
Contact Us

Try to get very specific:

Car and Auto Home
Fast Sports Cars
Luxury 4-Door Sedans
Luxury 2-Door Coupes
Family Mini Vans
Contact the Ultimate Car Collection

Notice how the more descriptive the links are, the better chance you have of getting a hit by a search engine for those keywords.  Google and others pays very close attention to the link structure of your site.  So many sites ignore this and may put generic titles like Products, Services, or Categories.  That is a waste of space.  Also I see so many links going to a generic database file.  All products should go to a page titled Luxury-4-door-sedans.htm, Family-mini-vans.htm  Or you can use the Underscore character _ as separators.  Even if you merge all the words together Contacttheultimatecarcollection.htm it is better than a generic Contactus.htm.

So, change your links to be as descriptive as possible.  I believe internal linking is as powerful as having a keyword specific title and an H1 header tag.  Don’t ignore linking.  If it screws up your design, then your design was not good.  Throw it out and start again.

I have said it before but a two column design structure where navigation on the left side leads people where they want to go, is preferable to stuffing links into the header, using drop downs or whatever other techniques people use.

Happy Optimization